5 Mistakes to Avoid When Choosing Wallpaper

Wallpaper is one of the fastest ways to transform a room, but only if you choose wisely.

The right wall covering can add texture, pattern, and personality to a space, while the wrong choice in design, material, or installation can leave you frustrated instead of inspired.

Here are five common wallpaper mistakes homeowners make and how to avoid them.

Mistake 1: Picking Style Over Practicality

It’s easy to fall in love with bold designs in a showroom or online. But not every wallpaper works in every room. For example:

Bathrooms and kitchens require materials that stand up to moisture and humidity. A delicate, paper-based product will bubble and peel quickly in these spaces.
High-traffic areas like hallways or entryways benefit from washable, durable finishes.
Bedrooms and offices are often better suited for softer textures and matte finishes that create a calm environment.

When choosing wallpaper, think about the conditions of the room as much as the look. Intracoastal Wallcovering offers a wide selection of wallpapers designed for both beauty and everyday durability, perfect for coastal climate.

Mistake 2: Ignoring Scale and Room Size

Scale matters. Large, oversized patterns can overwhelm a small powder room, while tiny prints may look lost in a large living space with vaulted ceilings.

Some tips to keep in mind:

Large patterns work best in open spaces or as statement walls.
Smaller, repetitive prints are ideal for cozy rooms or to create subtle texture.
Vertical stripes can make low ceilings feel taller, while horizontal patterns can make narrow rooms feel wider.

If you’re unsure, consider consulting a designer who understands how patterns affect perception. For inspiration, HGTV shares expert tips on different styles of wallpaper that can fit your space.

Mistake 3: Forgetting About Lighting

Lighting has a huge influence on how wallpaper looks once it’s installed. Natural daylight can bring out undertones that weren’t obvious in the sample book, while artificial light in the evening may change the entire mood.

Glossy finishes reflect light and can cause glare in rooms with lots of windows or strong overhead lighting.
Dark patterns can look dramatic, but without adequate lighting, they may feel heavy or make a space seem smaller.

Always tape samples directly on your wall and view them at different times of day before making a final decision.

For additional insight, The Wallpaper Company offers tips on choosing placement and finishes, including how lighting impacts wallpaper design.

Mistake 4: Skipping Professional Installation

DIY wallpaper installation might seem like a way to save money, but it’s one of the biggest mistakes homeowners make. Without professional expertise, issues like:

Misaligned seams
Air bubbles under the paper
Peeling edges at corners or trim

…can show up quickly, making even the most beautiful design look cheap.

More complex wallpapers—such as murals, metallics, or textured grasscloth—require precise alignment and expert handling. Hiring a professional wallpaper installer in Wilmington ensures your wallpaper looks polished and lasts for years.

Mistake 5: Following Trends Without Considering Longevity

It’s tempting to choose the latest trend, but not every pattern has staying power. That’s why it’s important to strike a balance between what feels current and what will still feel timeless a decade from now.

Accent walls are a great way to try bold or trendy prints without committing to an entire room.
Classic patterns and textures (like linen, damask, or subtle geometrics) remain versatile for years.
Neutral palettes with texture allow for flexibility if you like to change furniture and décor often.

Intracoastal’s design team specializes in helping homeowners make these decisions. You can see examples of our wallpaper designs that feel both current and timeless in our portfolio.

FAQs: Choosing Wallpaper in Wilmington NC

How many samples should I test before deciding?

At least two or three options. Place them directly on the wall and view them in different lighting before committing.

Can wallpaper really hold up in a humid climate like coastal NC?

Yes. With high-quality, moisture-resistant wallpapers and professional installation, wallpaper performs beautifully—even in bathrooms and kitchens.

What’s the lifespan of wallpaper compared to paint?

Wallpaper typically lasts 10–15 years or more, while most painted walls need refreshing every 3–5 years.

Is wallpaper more expensive than paint?

Upfront, it often costs more. But because wallpaper lasts longer and adds custom character, it can be more cost-effective over time.

Can wallpaper be cleaned?

Many modern wallpapers are washable. Wiping gently with a damp cloth can remove fingerprints or minor marks without damaging the surface.

Choose With Confidence, Avoid the Hassle

Avoiding these five mistakes helps ensure your wallpaper looks beautiful, fits your lifestyle, and lasts for years. By balancing style with practicality, testing samples in your space, and working with professionals, you’ll enjoy results that are as functional as they are stunning.

At Intracoastal Wallcovering, we specialize in custom wall coverings in coastal NC that are installed with precision and designed to thrive in the coastal environment.

Schedule a consultation and find wallpaper that’s perfect for your space.